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cpc or cpm for gdn placements

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

I wanted to know if an advertiser can specify whether to allow cpc or cpm bidding at auction for their spots on gdn?

 

In other words I'm trying to understand if cpc bidding may be why my ads aren't showing on a specific website placement (I can see unsold gdn inventory) - do I need to change to cpm?

 

Much appreciated ...

 

Thanks 

1 Expert replyverified_user

Re: cpc or cpm for gdn placements

Top Contributor
# 2
Top Contributor

Hi @Spartan M;

You probably bid too low.

To compete on the same "basis" the system converts CPC to "equivalent CPM", to have both ststegies a common denominator for ranking

Read this discussion;

https://www.en.adwords-community.com/t5/Advanced-Features/CPC-Ads-amp-CPM-Ads-compete-in-same-auctio...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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