AdWords
4.5K members online now
4.5K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

cost per call

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Do Anyone know how to manage the Cost per call ?

1 Expert replyverified_user

Re: cost per call

Badged Google Partner
# 2
Badged Google Partner
"Manage"? What do you mean - determine, track, optimize for, etc.?
Tom

Re: cost per call

Top Contributor Alumni
# 3
Top Contributor Alumni

There is no specific way to manage the click cost you pay for phone calls.

 

The only option you have is to use a bid adjustment for what you're willing to offer for all traffic from mobile devices.

 

This option is found on the Settings tab of the campaign. Look for the "Devices" button on that page. You will be able to increase (or decrease) your bid for traffic from mobile devices, including calls.


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*