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conversion tracking / conversion window

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

i have selected my conversion window for 30 days

what would happen i customer get converted after 30 days

1 Expert replyverified_user

Re: conversion tracking / conversion window

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hi Sachin,

If a customer converts outside of the conversion window that you set, it will not be recorded in AdWords.

You can see more information, here: https://support.google.com/adwords/answer/3123169?hl=en

Hope this helps!

Re: conversion tracking / conversion window

Rising Star
# 3
Rising Star
Hi Sachin,

If your customer returns to your website to complete a conversion post the conversion window period, the SEM cookie for that user will be destroyed and will no longer be valid which is why he will not be an SEM lead for you, unless he clicks on your ad again and completes the conversion.

Otherwise, source attribution for that particular lead or any others like him will depend on the cookie data set for them. If he comes directly to your website post 30 days, he will be considered an Direct Lead. If you have a remarketing campaign running and he clicks on your remarketing ad and completes a conversion, he will be considered an SEM lead ( attributed to the remarketing campaign).

Hope this help.

Cheers!

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
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