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conversion problem

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

In my AdWords dashboard, it shows i got 2 conversions but in campaigns tab, it shows 4 conversions. Which conversion can i consider? Can anyone please clarify regarding this.

 

Thank you 

2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Thotakura N
September 2015

Re: conversion problem

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hey Thotakura,

 

In AdWords, there are two metrics called Conversions and Converted Clicks. 

 

Conversions : Counts multiple conversions that happens after an ad click. For example, repeat purchases in ecommerce

 

Converted Clicks : Counts only one unique conversions that happens after an ad click. You can use this, if you are interested to track leads or form signups. 

 

To see, converted clicks data, click on Columns >> Customize Columns >> Conversions >> Converted Clicks and Apply

 

ssd.png

 

Additional Resources Recommended :

 

  1. Counting Conversions
  2. Understanding Conversion Tracking

 

Thanks!

Shafi Ahamed

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Thotakura N
September 2015

Re: conversion problem

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Agree with Shafi. You can enable column "Converted click " on the Column tab. Some times conversion shows more than exact conversion on but when you select converted click column, it shows you exact number of conversions.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Thotakura N
September 2015

Re: conversion problem

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hey Thotakura,

 

In AdWords, there are two metrics called Conversions and Converted Clicks. 

 

Conversions : Counts multiple conversions that happens after an ad click. For example, repeat purchases in ecommerce

 

Converted Clicks : Counts only one unique conversions that happens after an ad click. You can use this, if you are interested to track leads or form signups. 

 

To see, converted clicks data, click on Columns >> Customize Columns >> Conversions >> Converted Clicks and Apply

 

ssd.png

 

Additional Resources Recommended :

 

  1. Counting Conversions
  2. Understanding Conversion Tracking

 

Thanks!

Shafi Ahamed

 

Marked as Best Answer.
Solution
Accepted by topic author Thotakura N
September 2015

Re: conversion problem

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Agree with Shafi. You can enable column "Converted click " on the Column tab. Some times conversion shows more than exact conversion on but when you select converted click column, it shows you exact number of conversions.