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competitive analysis for New account?

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hi please explain about competitive analysis for a account

- What is better approach

- What criteria to consider

- Any useful tool to use

Any other inputs.

 

Thanks

Re: competitive analysis for New account?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi,
-From Keywords Planner, you may want to make use of "Competition" field in Keyword Filters. this will fetch better keywords based on your Competition level set. You may want to make your analysis based on your level of competition. Usually high competition keywords will have higher bids. Now it is your duty to come up with (choosing) better specific keywords for your campaign based on competition to acquire better results
- You may want to check for "Analyze the Competition" from Opportunities tab for better ideas more details here https://support.google.com/adwords/answer/2404205?hl=en#analyze-competition
- you may want to analyze on "Auction Insights" for every keywords to see where you are wrt your competition
-There are many tools available in the market to analyze your competitor keywords http://www.searchenginejournal.com/5-free-tools-for-competitor-keyword-research/28015/

Regards,
Balu
www.locsea.com/googleadwordsblog