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click potential

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# 1
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In Keyword Planner (Detailed Forecast) the Clicks for my keyword is 512-625 and under Impressions they are 6.8K - 8.3K. Is the 512-625 number my personal potential clicks based upon my bid amount and budget or is this what is shared among all of us using that same keyword?

1 Expert replyverified_user

Re: click potential

Rising Star
# 2
Rising Star
Hi There,

Forecasts aren't specific to an advertiser. It is an estimate of performance, based on keywords, location, bids & budget you've chosen.

Cheers,
Sumanth
Sumanth Sridhar

Re: click potential

[ Edited ]
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# 3
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Hi Rcarroyo51,

These impression and click stats of keywords are based on the collective data of users searched and visited all websites in search. These are average stats of last 12 months by default and this monthly range can be customized to certain to limit also.

Thanks,
Amit Verma