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can not find the correct catagory to list in google shopping

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# 1
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can not find the correct catagory to list in google shopping

1 Expert replyverified_user

Re: can not find the correct catagory to list in google shopping

[ Edited ]
Top Contributor
# 2
Top Contributor


what is the exact item being submitted? for which attribute exactly?

generally taxonomies are different for product_type and google_product_category

(1) google_product_category

a best-practice is to use the lowest-level google-defined value.

for google_product_category simply use the lowest-level,
exact, google-defined, taxonomy value that best categorizes
the physical item or how the physical item might be used.

however, there is no requirement to use
a specific low-level value if none exists --

the value must simply be defined by google.

for example, for a u.s. feed, either:
Arts & Entertainment > Party & Celebration > Gift Giving > Greeting & Note Cards
or simply:
Arts & Entertainment

google_product_category simply helps google (a) categorize a physical item
and (b) determine which attributes are required (within the feed) for the type
of product being submitted; for example, apparel clothing requires color.

so, while a specific taxonomy value is usually best and
recommended, only a broad, high-level, value is needed --

and depending on the type of item may not be required at all.

google_product_category must simply match a google-defined value exactly.

importantly however, if a high-level google_product_category does not fit
a physical item being sold then that may indicate the type of product is not
allowed -- so cannot be submitted (without a disapproval or suspension).

(2) product_type

for product_type you may use just about any value you wish.

product_type may be used to more exactly define the taxonomy of
the item, using just about any taxonomy value or values you wish.

product_type has no such restrictions with respect to google-defined values.

simply use any taxonomy value that best categorizes the
physical item or how the physical item might be used and
is divided by standard > breadcrumbs.

for example,
Office Products > Greeting Cards

note that product_type might be used both (a) within adwords, to segment
items into product-groups to help you create effective bidding strategies --
and (b) on google-shopping to help google categorize a physical item during
searches; both should be taken into account when deciding on your own value.

see also
https://support.google.com/merchants/answer/160081
https://support.google.com/merchants/answer/1344057
http://celebird-cloud.appspot.com/apps/celebird-taxonomy-app.html