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can anyone solve this, Total no. of imp = 1000, CTR=1.7%, Imp Share = 64%, no.of click lost?

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# 1
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can anyone solve this, Total no. of imp = 1000, CTR=1.7%, Imp Share = 64%, no.of click lost?

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Accepted by Rakesh Kumar (Top Contributor)
January 2017

can anyone solve this, Total no. of imp = 1000, CTR=1.7%, Imp Share = 64%, no.of click lost?

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# 2
Top Contributor

Hi Abhishek S,

If you assume all things equal, which is not a safe assumption to make:

((1000/.64)-1000)*.017 =~ 9.5

((Imp/Imp Share)-Imp)*CTR

The problem is you're going deeper into the market, and I would expect a lower CTR for the expanded market.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords