AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.2K members online now
2.2K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

can a small player also sell if there are very big ones

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


is it possible for a small company to sell online when you have company that are selling over 200 million on online sales and they control the seo keywords is it worth it to invest time and money to try to make a sale or it  is waste of time ?

Re: can a small player also sell if there are very big ones

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi David,
That is a question that advertisers frequently ask, and I think the answer is yes, but smaller advertisers must be more efficient and deliberate in how they invest advertising dollars. Some of the benefits of AdWords is that you only pay when your Ads are clicked on, you can set your budget to whatever budgets work for you, and through Quality Score optimization, advertisers who set lower Maximum CPCs, have the ability to appear in higher AdWords Ad Positions. All that being said, advertisers with smaller budgets should make sure to do frequent testing of Ad Copy, Landing Pages, Keywords, and Bids to ensure that they're being driving profitable clicks and making efficient use of their AdWords budgets. I've pasted some links below that hopefully can help you.
Growing AdWords -
Step by Step AdWords
Quality Score -