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campaign under performance

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

why does a campaign under performs.  what do you think can be a reason for that? give at least 3 examples

1 Expert replyverified_user

Re: campaign under performance

Rising Star
# 2
Rising Star
Hi Lohi,

Campaigns can be under performance due to so many reasons ( Assuming you bench-marking it with same kind of campaign)

1. Ad copies and keywords are not tightly themed.
2. Your bids are not up to required level.
3. You are not using the correct medium or you don't know what is the best campaign structure to follow in order to return what you expecting through adwords.

These are like more generic points. However if you can provide more information about your campaign we will be able to provide some more information.

Re: campaign under performance

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
actually it is an interview question