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call only ads

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# 1
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Hello,

 

Would you suggest making a separate campaign or adding call only ads into existing adgroups?

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Marked as Best Answer.
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Accepted by topic author ryan a
September 2015

Re: call only ads

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# 2
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Hi Ryan -

I love separate campaigns in this instance, although you can do either. The reason I use separate is that you can be in better control of you quality score and the ad messaging. The performance of a Call Only ad is much different than standard text ads or text ads with phone extensions and this traffic is 100% mobile, which can also behave differently. You won't have the benefit of a headline in your Call Only ads to loop your keyword into, so you may have to include your keywords in the D1 or D2 for ad relevancy and your keyword quality scores.
In addition, it's much easier to read the performance of these ads at the campaign level and compare to your non-Call Only ads, rather than having to segment the performance within the campaign, which is tedious and unclear at best.

Hope this gave your some help, let me know if you have more questions!

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author ryan a
September 2015

Re: call only ads

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Ryan -

I love separate campaigns in this instance, although you can do either. The reason I use separate is that you can be in better control of you quality score and the ad messaging. The performance of a Call Only ad is much different than standard text ads or text ads with phone extensions and this traffic is 100% mobile, which can also behave differently. You won't have the benefit of a headline in your Call Only ads to loop your keyword into, so you may have to include your keywords in the D1 or D2 for ad relevancy and your keyword quality scores.
In addition, it's much easier to read the performance of these ads at the campaign level and compare to your non-Call Only ads, rather than having to segment the performance within the campaign, which is tedious and unclear at best.

Hope this gave your some help, let me know if you have more questions!