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budget

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello community members.

 

If client spending less than projected budget amount is it ok to adjust budget ? How will it impact ?

 

 

Thank you

 

 

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Rauf NG
September 2015

Re: budget

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Rauf,

As you said "if client spending is less than the projected budget amount is it ok to adjust budget?"

If you reached your goal for traffic or Lead or conversions etc, then its fine. You have saved money for your client.

Or you can look for to over achieve the goals with this money by looking for Display Advertising or re-marketing.

Regards,
Rupesh

View solution in original post

Re: budget

[ Edited ]
Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Yes, it is OK to adjust bid assuming there is enough frequency and reach. Assuming you have returned the client a positive ROI.

If you have reached the limits in terms of frequency for a certain keyword or phrase, and you still have budget, it may well be worth while looking at another campaign o4 test splitting on different keywords or phrases that are relevant. 

Marked as Best Answer.
Solution
Accepted by topic author Rauf NG
September 2015

Re: budget

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Rauf,

As you said "if client spending is less than the projected budget amount is it ok to adjust budget?"

If you reached your goal for traffic or Lead or conversions etc, then its fine. You have saved money for your client.

Or you can look for to over achieve the goals with this money by looking for Display Advertising or re-marketing.

Regards,
Rupesh