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broad modified

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I got a very basic question: If I set a keyword like this for example: +discount +shoe, my ad will be shown only if both terms were included in the users' research, am I right?

 

Moreover, can someone explain me which is the difference between +discount +shoe and +discount shoes?

 

Cheers

 

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Stefano D
September 2015

Re: broad modified

[ Edited ]
Rising Star
# 2
Rising Star

The + sign is the modifier that requires a word to be included in a search string. Using broad match without the modifier allows the search engine to serve both your keyword and other searches it thinks are similar.

 

+discount +shoes can be triggered only for search queries that include both words.

 

+discount shoes can be triggered for search queries that include the word discount and either the word shoes or something like shoes. Boots, sandals, pumps, booties, flipflops, etc. are all eligible to be served (along with other searches).

 

Make sense?


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Stefano D
September 2015

Re: broad modified

[ Edited ]
Rising Star
# 2
Rising Star

The + sign is the modifier that requires a word to be included in a search string. Using broad match without the modifier allows the search engine to serve both your keyword and other searches it thinks are similar.

 

+discount +shoes can be triggered only for search queries that include both words.

 

+discount shoes can be triggered for search queries that include the word discount and either the word shoes or something like shoes. Boots, sandals, pumps, booties, flipflops, etc. are all eligible to be served (along with other searches).

 

Make sense?


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

Re: broad modified

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you very much!!!

Re: broad modified

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I'm sorry, I got another question... if i'm using as keywords +discount +shoes and +discount + shoe, am i bidding against myself, since the modi broad covers misspellings, singular/plural forms, abbreviations and acronyms, and stemmings?

broad modified keywords

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hello,

I have a doubt, if i'm using these 2 keywords: +discount +shoes and +discount + shoe

 

am i bidding against myself, since the modi broad covers misspellings, singular/plural forms, abbreviations and acronyms, and stemmings?

Re: broad modified keywords

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆
Hi Stefano,

Welcome to the community. Yes, BMM also include plurals.

"Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). However, synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) are not considered close variants."

I suggest you use keyword planner to get more keyword ideas. It is never a good idea to repeat keywords.

I hope this helps.
Kapil M

Re: broad modified keywords

Top Contributor
# 7
Top Contributor
@Stefano;
Please do not open a new discussion on the same topic. Your question was answered here:
https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/broad-modified/m-p/340994
I merged the discussions.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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