AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.3K members online now
2.3K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

broad match modifier

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi ... i wanted to ask regarding the keyword find me a gift.....Can i change thisift keyword in to broad modifier +find+me+A+gift ?? What effect will I have ? Is this the right keyword ?

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
November 2015

Re: broad match modifier

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hey Shoab, how are things?

Broad Match Modifier will be useful to find similar keywords to the ones being modified, and also, it tells Google that the modified keyword should be on the user query. So if the user query doesn't contain the terms with the "+" signal, your ad will not be triggered.

In my opinion, you should modify only useful terms inside the keyword, and not everything. For example, modifying "+a" on "+a +gift" doesn't help you at all, so in that case, I'd go with "+find +me a +gift".

One important thing from your example: there should be an space between the keywords. If you keep them together, everything will become only one big word.

You can check more about Broad Match Modifier here:
https://support.google.com/adwords/answer/2497836?hl=en

Hope this helps.

Cheers,
Leandro Martinez


Leandro Martinez | Basta1Click

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
November 2015

Re: broad match modifier

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hey Shoab, how are things?

Broad Match Modifier will be useful to find similar keywords to the ones being modified, and also, it tells Google that the modified keyword should be on the user query. So if the user query doesn't contain the terms with the "+" signal, your ad will not be triggered.

In my opinion, you should modify only useful terms inside the keyword, and not everything. For example, modifying "+a" on "+a +gift" doesn't help you at all, so in that case, I'd go with "+find +me a +gift".

One important thing from your example: there should be an space between the keywords. If you keep them together, everything will become only one big word.

You can check more about Broad Match Modifier here:
https://support.google.com/adwords/answer/2497836?hl=en

Hope this helps.

Cheers,
Leandro Martinez


Leandro Martinez | Basta1Click