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broad match confusion

Badged Google Partner
# 1
Badged Google Partner

Hello community,

 

lately I'm dealing with this problem lately. For example: Let's say I have two ad groups: Havana time and Havana time Bukuresti. And there is negative word Bukuresti at havana time group + there is a keyword havana time in broad match. And the thing is when someone searches for havana time only it's showing ads for havana time bukuresti. because of that broad match eventhough there's the negative word.. Is it standard? If so, how should I go around that with modified broad match?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Tomáš Kraus
September 2015

Re: broad match confusion

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi Alex,

In addition to Nisal's response, I am also bit lost in your question, if I understood your question correctly, You need to add negative keyword across something like mentioned below:

In Havana time adgroup, simple add in broad bukuresti & in havana time bukuresti, add negtaive in exact match type [havana time]. Hope this helps!

 

Edit: Just read your above post, Well in adgroup 2, I think the keyword is havana time bukuresti in broad exact and phrase. In this case the solution I have given should work! Also instead of broad match if you would add keyword in broad match modifier such as +havana +time +bukuresti - you would not need to add exact negative [havana time] in adgroup 2. Because keyword that has + sign need to be there in search query to trigger ad.

 

More on BMM: http://www.google.com/ads/innovations/bmm.html

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: broad match confusion

Rising Star
# 2
Rising Star

Hi Alex,

 

I'm also bit confused about your question, However I'll try to explain this.

 

You have added a negative keyword called - Bukuresti

 

And user search for -  havana time 

 

and your ad will trigger for havana time bukuresti

 

Am i right?

 

In this case users search query about havana time, not about Bukuresti.  Also you have a broad match keyword called havana time bukuresti.  In this case google match the keyword Havana time with havana time bukuresti.

 

So having Bukuresti as a negative keyword doesnt matter here because he was searching for keyword Havana time. 

 

Re: broad match confusion

[ Edited ]
Badged Google Partner
# 3
Badged Google Partner

Hello Nisal, thanks for a swift response. Let me be more specific.

Adgroup 1: Havana Time

keywords:Havana time             broad
                havana time             exact

                havana time             phrase

negative keyword: Bukuresti

Adgroup 2: Havana Time Bukuresti
keywords:Havana time             broad
                havana time             exact

                havana time             phrase


Ad for adgroup Havana time is triggered by the keyword havana time in broad match for search term: Havana time Bukuresti.


 

 

Marked as Best Answer.
Solution
Accepted by topic author Tomáš Kraus
September 2015

Re: broad match confusion

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi Alex,

In addition to Nisal's response, I am also bit lost in your question, if I understood your question correctly, You need to add negative keyword across something like mentioned below:

In Havana time adgroup, simple add in broad bukuresti & in havana time bukuresti, add negtaive in exact match type [havana time]. Hope this helps!

 

Edit: Just read your above post, Well in adgroup 2, I think the keyword is havana time bukuresti in broad exact and phrase. In this case the solution I have given should work! Also instead of broad match if you would add keyword in broad match modifier such as +havana +time +bukuresti - you would not need to add exact negative [havana time] in adgroup 2. Because keyword that has + sign need to be there in search query to trigger ad.

 

More on BMM: http://www.google.com/ads/innovations/bmm.html

Thanks
Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: broad match confusion

[ Edited ]
Badged Google Partner
# 5
Badged Google Partner

Hello NehaGupta, this sounds very reasonable. So basically I can choose to either change broad matches in Havana night Bukuresti into modified broad match or add exact negative keyword Havana night into ad group: Havana night Bukuresti and it should work. Thanks for your help

Re: broad match confusion

Badged Google Partner
# 6
Badged Google Partner
One more question. When there is over 100 keywords in every single keygroup, is it better to add negative words to every single word in broad match or just modify all keywords in broad match?
Again it's like this: Adgroup 1: Havana night, Havana night 20g, Havana night sunshine
adgroup 2: Havana night Bukuresti, Havana night Bukuresti 20g, Havana night Bukuresti sunshine. etc.