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bidding strategy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

is it good to set a bid which is half  of what the daily budget is?. Example daily budget is $20.00 - advertiser will set a bid of $10.00

1 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sheryl J
September 2015

Re: bidding strategy

Top Contributor
# 3
Top Contributor
Hi Sheryl J,

Please don't post your question more than once. Please see your other thread for the answer, I just posted there.

For others looking at this post, the short answer is "No, that's not good."

Adrian, it's much more likely in this case she won't even get impressions, much less clicks, even if the actual CPC is much lower than that. It's not a good idea. There have been many asking the same question on this forum.

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sheryl J
September 2015

Re: bidding strategy

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭
I see , a 10$ bid must appear in a high competition context where competitors have most likely a much higher budget than 2 clicks , this leading to a very small (invisible) slice of the impressions share for whoever assigns a very low budget.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sheryl J
September 2015

Re: bidding strategy

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you for your answers.

 

Sorry for posting my question twice, wont happen again..Smiley Wink

View solution in original post

Re: bidding strategy

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

I cannot find anything wrong with this setting, except that if the Avg. CPC is also 10 $ , you will get 2 clicks per day if no other bidding adjustments are set.

Marked as Best Answer.
Solution
Accepted by topic author Sheryl J
September 2015

Re: bidding strategy

Top Contributor
# 3
Top Contributor
Hi Sheryl J,

Please don't post your question more than once. Please see your other thread for the answer, I just posted there.

For others looking at this post, the short answer is "No, that's not good."

Adrian, it's much more likely in this case she won't even get impressions, much less clicks, even if the actual CPC is much lower than that. It's not a good idea. There have been many asking the same question on this forum.

Pete
petebardo -- Deadhead doing AdWords
Marked as Best Answer.
Solution
Accepted by topic author Sheryl J
September 2015

Re: bidding strategy

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭
I see , a 10$ bid must appear in a high competition context where competitors have most likely a much higher budget than 2 clicks , this leading to a very small (invisible) slice of the impressions share for whoever assigns a very low budget.
Marked as Best Answer.
Solution
Accepted by topic author Sheryl J
September 2015

Re: bidding strategy

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you for your answers.

 

Sorry for posting my question twice, wont happen again..Smiley Wink