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automatic placements in Topics and Placement Targeting

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

 

My problem is to understand topic and placements targeting. Here, I set up a Display Campaign for a software download. I chose keywords and placements from Display planner and attached them to a Display campaign.

 

Now, as I see placements tab, there are many automatic placements making their presence felt (unnecessarily). Why is it happening? Ideally, there should be no automatic placements when I chose the placements manually, by going to the Display Planner.

 

Kindly suggest!

 

Cheers,

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: automatic placements in Topics and Placement Targeting

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi,

You have probably chosen "bid only" setting which means target all the keywords I added and bid only on theses placements.

Change your placement target setting to "target and bid" but make sure this doesn't narrow your reach by adding very broad keywords in combination with your managed placements.

Learn how here:-
https://support.google.com/adwords/answer/6056342?hl=en-GB&rd=1

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: automatic placements in Topics and Placement Targeting

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi,

You have probably chosen "bid only" setting which means target all the keywords I added and bid only on theses placements.

Change your placement target setting to "target and bid" but make sure this doesn't narrow your reach by adding very broad keywords in combination with your managed placements.

Learn how here:-
https://support.google.com/adwords/answer/6056342?hl=en-GB&rd=1

Re: automatic placements in Topics and Placement Targeting

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi Ahmed,

I had chosen target and bid only and not bid only. Please find the screenshot.

Thanks,1.jpg

Re: automatic placements in Topics and Placement Targeting

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆
Hi Jack,

These are topics not placements, do with placement as the same as you did with topic.

Let me know if you still have any questions.