AdWords
2.4K members online now
2.4K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

asterisk before keyword? some form of wildcard?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can someone help me understand the function of an asterisk that precedes a keyword eg. *machu picchu tour

 

Is it some form of wildcard keyword matching?

 

Thanks

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author John Oliver C
September 2015

Re: asterisk before keyword? some form of wildcard?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi John,
Where are you seeing this?
There is a Keyword Matching Option called Broad Match Modifer that uses + symbols, but there is no Keyword Matching option that uses the * symbol.  

 

In fact, you should see an error message if you try to use a * in your bidded on Keywords as that is an invalid AdWords symbol.

 

If you're seeing this inside of a Google Analytics report or Advanced Search, the * symbol can be used as an Advanced Filter.  When  used in a Google Analytics Advanced Filter, the * symbol should "match zero or more of the previous item."

 

Hope this helps.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author John Oliver C
September 2015

Re: asterisk before keyword? some form of wildcard?

Top Contributor
# 3
Top Contributor
The system ignores question marks hyphens, asterisks etc....
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author John Oliver C
September 2015

Re: asterisk before keyword? some form of wildcard?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi John,
Where are you seeing this?
There is a Keyword Matching Option called Broad Match Modifer that uses + symbols, but there is no Keyword Matching option that uses the * symbol.  

 

In fact, you should see an error message if you try to use a * in your bidded on Keywords as that is an invalid AdWords symbol.

 

If you're seeing this inside of a Google Analytics report or Advanced Search, the * symbol can be used as an Advanced Filter.  When  used in a Google Analytics Advanced Filter, the * symbol should "match zero or more of the previous item."

 

Hope this helps.

Marked as Best Answer.
Solution
Accepted by topic author John Oliver C
September 2015

Re: asterisk before keyword? some form of wildcard?

Top Contributor
# 3
Top Contributor
The system ignores question marks hyphens, asterisks etc....
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: asterisk before keyword? some form of wildcard?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
solution found. thank you.

asterisk before keyword? some form of wildcard?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

what was the solution, John?