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are exact match keywords case-sensitive?

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# 1
Visitor ✭ ✭ ✭

Example: I use "exact match" for the keyword [sage pro erp]. Do I need to also put it as [Sage Pro ERP] and [SAGE PRO ERP] and [sage pro ERP] and also [SagePro ERP], etc., etc., etc., for each of my 25 exact-match keywords?

Thank you for your reply!

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Accepted by JimVaillancourt (Top Contributor)
August 2016

Re: are exact match keywords case-sensitive?

Top Contributor
# 2
Top Contributor
Hey there,

No, you don't need to include different capitalizations for each keyword. Keywords aren't case-sensitive, which means they're matched without regard to uppercase or lowercase letters. If someone searches "Sage pro ERP" and you are bidding on the keyword "sage pro erp" then your ad will be eligible to show.

Also, you don't need to add keyword variations for misspellings, singular forms, plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, accents and most symbols. More information here: https://support.google.com/adwords/answer/2497836?hl=en

Hope this helps,

Jim
Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by JimVaillancourt (Top Contributor)
August 2016

Re: are exact match keywords case-sensitive?

Top Contributor
# 2
Top Contributor
Hey there,

No, you don't need to include different capitalizations for each keyword. Keywords aren't case-sensitive, which means they're matched without regard to uppercase or lowercase letters. If someone searches "Sage pro ERP" and you are bidding on the keyword "sage pro erp" then your ad will be eligible to show.

Also, you don't need to add keyword variations for misspellings, singular forms, plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, accents and most symbols. More information here: https://support.google.com/adwords/answer/2497836?hl=en

Hope this helps,

Jim
Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.