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analysing a campaign

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# 1
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How can we analyse campaigns? is there any factors to analyse campaign like performance of a keyword or ad? 

 

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Accepted by topic author bhargav g
December 2015

Re: analysing a campaign

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# 2
Rising Star
Hello, hope you are doing great.

- First of all I would recommend to set up goals with KPIs which are most important for your business (such as ROI, ROAS or cost per conversion and conversion quantity).

- Then I would make sure that you are measuring Adwords effectiveness, it can be achieved by conversion tracking with adwords conversion code or google analytics
https://support.google.com/adwords/answer/1722054?hl=en
https://support.google.com/analytics/answer/1032415?hl=en

- Link your Google Analytics view with adwords to check such metrics as Page Depth or Bounce Rate straignt in adwords

- After launching campaigns you may not have enough conversion data however it may be usefull to understand what kind of traffic your campaigns generate checking search report and Bounce Rate on keywords level and stop some campaigns/keywords
https://support.google.com/adwords/answer/2472708?hl=en

- After few weeks you may start using compare function and work out plan of actions to achieve your monthly goal
https://support.google.com/adwords/answer/2454008?hl=en-GB

Also I would recommend to get familiar with Google Analytics reports (you can find some good articles in this community regarding this point).

Cheers,
Alexey
Cheers, Alexey
UAWC Agency
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Re: analysing a campaign

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# 3
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Thank's Alexey.