Adwords auto bid BUG
The reps were correct. Those are statistical estimates. And like any other statistical metric, it has a margin of error that could be broad. Matching your max CPC to the estimates does not gatartee a position or paying the estimate. Other factors are playing a role during the auction: mainly your QS and the ad rank of your competitors., and the result of every auction could vary.
Do remember - this is the auction based system. Your score is relative to other advertisers (bidding on the same keyword). So, "bidding on the average" does not necessarily result in a win or paying the average.
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