AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2K members online now
2K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

adwords ecommerce tracking versus google analytics ecommerce tracking

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

is there a reason why I would set up ecommerce tracking via adwords only vs google analytics only - or enable both? i dont want to miss any data so just wondering. Thanks!

3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jeff M
September 2015

Re: adwords ecommerce tracking versus google analytics ecommerce track

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Yes, there is a reason.

In adwords ecomm tracking you can only track converted traffic that came through adwords. But in analytics you can view all the traffic which have converted including adwords.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jeff M
September 2015

Re: adwords ecommerce tracking versus google analytics ecommerce track

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Thanks! as a follow-up, in just relating to adwords transactions.... i do see conflicting data (adwords for mar 4th will show 5 conversions (all) for $400 but GA will show 8 transactions for $1300 - for adwords only) - just trying to figure out the discrpancies.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jeff M
September 2015

Re: adwords ecommerce tracking versus google analytics ecommerce track

[ Edited ]
Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Google adwords calculates conversion based on 30 days cookie. So if a visitors comes after 30 days and buys a product from your website then it won't count as a conversion.

But anayltics counts all visits and all conversions. Hope it helps.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jeff M
September 2015

Re: adwords ecommerce tracking versus google analytics ecommerce track

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Yes, there is a reason.

In adwords ecomm tracking you can only track converted traffic that came through adwords. But in analytics you can view all the traffic which have converted including adwords.
Marked as Best Answer.
Solution
Accepted by topic author Jeff M
September 2015

Re: adwords ecommerce tracking versus google analytics ecommerce track

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Thanks! as a follow-up, in just relating to adwords transactions.... i do see conflicting data (adwords for mar 4th will show 5 conversions (all) for $400 but GA will show 8 transactions for $1300 - for adwords only) - just trying to figure out the discrpancies.
Marked as Best Answer.
Solution
Accepted by topic author Jeff M
September 2015

Re: adwords ecommerce tracking versus google analytics ecommerce track

[ Edited ]
Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Google adwords calculates conversion based on 30 days cookie. So if a visitors comes after 30 days and buys a product from your website then it won't count as a conversion.

But anayltics counts all visits and all conversions. Hope it helps.