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adwords display planner

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# 2
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In general what is the use of adwords display planner?

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Adwords display planner

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# 1
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In my adword display planner it consist of "CPC bidding" option, is it possible to pick high CPC keyword? 

High CPC

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# 3
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What is the real function of CPC ratio? in my adwords/display planner i got the highest CPC keyword how could i pick it? And also explain me about Cookies/wk, Impr./wk?   

 

highst_cpc.png

Re: adwords display planner

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# 4
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Hi there,

 

Display Planner is a tool you can use, to get suggestions about targeting methods in the Display Network like Placements, Topics, Interests and Demo. More info about using the tool here.

 

Sumanth

Sumanth Sridhar