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ad planner settings for Brand or DR

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# 1
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Hi,

In adplanner, you have either "branding" or "direct response" as a choice when looking or sorting for placements.

What this mean for  the resulting list of placements that ad planner gives ? Does this assume that for "branding" suggestions of placements are more generic and for "direct response" more specific. What do you  advise for (does this functionnality work really) ?

Tks..

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Accepted by topic author garguier s
September 2015

Re: ad planner settings for Brand or DR

Top Contributor
# 2
Top Contributor

Hello;


This  discussion on our community by @Rakesh Kumar   explains it all.  Highly recommended.

Display Planner - Share your best practices.

https://www.en.adwords-community.com/t5/From-the-Community-Team/Display-Planner-Share-your-best-prac...

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author garguier s
September 2015

Re: ad planner settings for Brand or DR

Top Contributor
# 2
Top Contributor

Hello;


This  discussion on our community by @Rakesh Kumar   explains it all.  Highly recommended.

Display Planner - Share your best practices.

https://www.en.adwords-community.com/t5/From-the-Community-Team/Display-Planner-Share-your-best-prac...

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’