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ad key words for taxi & minibuses

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi , i want to advertise our business which has been est.4 years .We are taxi business and also have 5 up to 16 seated minibuses.What are the best key words? , should i use 20 seperate key words or do i repeat certain words such as "taxi, mini bus , etc 3 times as i was once told.?

what negative words are best use?

 

thanks

 

Kelly

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Accepted by RachelM (Google Employee)
September 2015

Re: ad key words for taxi & minibuses

Top Contributor
# 2
Top Contributor

Hi Eugene,

 

I can't tell you which keywords to use, but I would recommend separate ad groups for taxis and mini-bus services. Then, as Tom suggests, do some experimenting with your ads and keywords and see what works. You might start with broad match keywords and run search terms reports frequently. Use that data to adjust your ad groups use phrase, exact and negative matches.

 

Best of Luck!

 

Pete

petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: ad key words for taxi & minibuses

Top Contributor
# 2
Top Contributor

Hi Eugene,

 

I can't tell you which keywords to use, but I would recommend separate ad groups for taxis and mini-bus services. Then, as Tom suggests, do some experimenting with your ads and keywords and see what works. You might start with broad match keywords and run search terms reports frequently. Use that data to adjust your ad groups use phrase, exact and negative matches.

 

Best of Luck!

 

Pete

petebardo -- Deadhead doing AdWords

Re: ad key words for taxi & minibuses

Google Employee
# 3
Google Employee

Hi Eugene,

 

Some great suggestions above. You can add the keywords 3 times for the different match types to provide increased granularity of reporting however it will not impact quality score so it is not a requirement. 

 

A better solution would be to create tightly themed ad groups for the different services you offer (e.g. taxi, minibus). 

 

I would recommend adding negative keywords for the services you don't offer e.g. if you don't provide an airport taxi service, add 'airport' as a negative keyword. 

 

I hope this helps!

Rachel

Re: ad key words for taxi & minibuses

Community Manager
# 4
Community Manager
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