AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

5.3K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

ad extension

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

i have added extension to make my ad looks good.

But the thing is that the extension on my ad after the headling shows my website address again with a Hyphen, but for my competitors it shows some thing additional texts something related to the keyword which we used to search. Thats make pretty good.. and that changes for them according to the another keyword search..

How can i make it like that??

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Thahseer A
June 2016

Re: ad extension

[ Edited ]
Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi Thahseer,

 

That is known as Extended Headlines and if you use "." with your Description 1 then your ads will also show Headlines + D1 as per below Screenshot.

 

https://drive.google.com/file/d/0ByPz51L7FejLRzQyaWN4MjQ5N2c/view?usp=sharing


I hope this will help you.


Thanks,
Anand

View solution in original post

Re: ad extension

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Thahseer,

Do you mean an ad that seems to have a longer headline / top line?

This comes when the first Description Line is popped up next to the headline. It's not something you can set in AdWords as it happens automatically, but this article may help you understand how to create ads that could benefit from this:

http://www.marketing-mojo.com/blog/extended-ad-headlines-in-adwords-are-they-really-worth-it/

Ali
Marked as Best Answer.
Solution
Accepted by topic author Thahseer A
June 2016

Re: ad extension

[ Edited ]
Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi Thahseer,

 

That is known as Extended Headlines and if you use "." with your Description 1 then your ads will also show Headlines + D1 as per below Screenshot.

 

https://drive.google.com/file/d/0ByPz51L7FejLRzQyaWN4MjQ5N2c/view?usp=sharing


I hope this will help you.


Thanks,
Anand

Re: ad extension

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
is the extended text is limited to use on the first line?

Re: ad extension

Top Contributor
# 5
Top Contributor
Hi,

In addition to Anand suggestion, along with the period "." , a question mark or an exclamation mark will also work the same way.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: ad extension

Top Contributor
# 6
Top Contributor
It will be 60 characters, 25 of headline and 35 of 1st desc. line.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’