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ad customizer in an ad group

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# 1
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Hi,

 

I have an ad group which has 3 text ads. Now, I am planning to test ad customizer in the ad group. Should I pause the already running ads and run ad customizer ad only? Or should I keep both already running text ads and ad customizer ad?

 

Secondly, how different is location bid adjustment with ad customizer?

 

Thanks,

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Accepted by topic author Ncc J
February 2017

ad customizer in an ad group

Top Contributor
# 2
Top Contributor

Hi @Ncc J

 

First, you must have a non-customizer ad in each ad group where you're making use of ad customizers.

 

https://support.google.com/adwords/answer/6093368?hl=en

 

"Make sure this ad falls within an ad group that also includes an ad (that is, an ad without any customizers). If the customized ad's ad group doesn't include an ad, AdWords won't be able to show it."

 

Not sure what you're asking in the second question, can you please elaborate?

 

Hope this helps!

 

-Tommy

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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ad customizer in an ad group

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# 3
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Thanks a lot, PPCBossman.

 

Alright.. I wanted to know the 'how much' of bid adjustments location wise. The ideal flow.

 

So, would it be nice to test location ad customizer and see what locations generate clicks and then adjust bids accordingly?

 

Thanks,

ad customizer in an ad group