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abuse / fraud clicks on my Adwords ad

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, thank you for reading my question! 

 

I have been using AdWords Express for 3 months to promote my company and I switched to Google AdWords from yesterday.  I set $10 per day budget and put multiple keywords.  Since I made my AdWords 'enable', I started getting very unusual high traffic on my website. (I was monitoring with Google Analytics.)  1 to 4 active users with desktop, tablet and mobile were continuously checking the website immediately and disappeared very shortly.  Various locations were marked but it was all neighbors to each other.  At first, I was excited with AdWords effect.  However, it almost looked like somebody continuously clicks the ad back and forth, while driving/changing the location. 

 

Within an hour, I got 22 clicks and my daily budget $10 was all used immediately... And I did not understand that why there is 1 click in 1 specific keyword in the report but total click becomes 22.  (I checked all the other keywords but everything was marked as 0)  Also, even if I set $10 budget, total spent from yesterday became $11.xx...  I believe those sudden 22 clicks were abused/fraud clicks and I felt like I totally wasted $10 for nothing for an hour.  I ended up pausing my ad after 1 hour experience... and.... now I don't know if I should go back to Adwords or not.  

 

If this kind of fraud traffic happens to waste the budget, putting an ad is totally useless. 

 

So, my questions are:  (1) Do you think this is abuse clicks?  (2) If so, is there any way I can protect myself while using AdWords?   Or, this is usual?  (3) When the ad is clicked, who gets paid eventually?  Third party somebody... or Google?  (I heard some people make money from pay per click system.. but I do not understand how...) 

 

Here's the link to the screenshot ... and thank you very much for your advises in advance. 

 

https://www.dropbox.com/s/o6md88wi6ryvm0h/Screen%20Shot%202014-09-29%20at%208.50.19%20AM.jpg?dl=0

 

Best,

Bonnie 

  

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Bonnie C
September 2015

Re: abuse / fraud clicks on my Adwords ad

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Bonnie,

As a new advertiser I would highly recommend understanding the basics and fundamentals first. A good place to start would be the following:
https://support.google.com/adwords/topic/3374694?hl=en&ref_topic=3119071

To answer your questions:

1) No I do not think this is abuse clicks
2) see above
3) Google, people make money through ad sense and affiliate marketing

Now to look at the questions in the body of your post. The 22 clicks is the total clicks received from all ad groups for the period of time that you have chosen. The fact that you can only see 1 click tells me that either, there are more keywords on this report (I suggest scrolling down) or you have selected only a subset of keywords (perhaps you are not looking at keywords that you have deleted.)

Try clicking the column titled "clicks" to order the data by that column. That will show you the keywords that received the most clicks first (least if you click twice). If that does not show you all 22 clicks then I would suggest looking on the left above the columns and you will see a drop down that is either entitled "all" "all enabled" or "all but deleted", make sure this drop down is on all.

A high bounce rate is common on new accounts with little understanding of the basics. This happens because you are targeting broad keywords with no negatives. So a lot of people are seeing your ad but it is not relevant to them. People do often just click on results that kind of look right or are in the first place. You need to ensure that your ad is getting shown to the right people, which a high bounce rate tells you it is not.

I would highly recommend going to the link above and learning the fundamentals and then making the necessary changes to your account.

Feel free to ask here if you have any specific questions or require clarification on anything.

Good Luck

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Bonnie C
September 2015

Re: abuse / fraud clicks on my Adwords ad

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆
Hi,

First of all, you should understand that Google has a sophisticated protection system against invalid clicks, so you don't have to worry. the system protects advertisers against click fraud by working to isolate and filter out potentially invalid clicks. Learn more about Google’s Protection against Invalid Clicks:- http://www.google.com/ads/adtrafficquality/invalid-click-protection.html

Just because you see an increase in the number of clicks or impressions in your account doesn't always mean your ads are affected by invalid traffic. In most cases, these spikes in traffic are caused by other things, therefore you should check out those valid reasons for increasing traffic and clicks:- http://www.google.com/ads/adtrafficquality/advertisers/valid-reasons-for-increases-in-traffic.html
However, if you suspect that your account is affected by invalid click activity, you can request an a Click Investigation. Specialists from Ad Traffic Quality team use a variety of different signals including click and impression information to identify sources of invalid activity. As a result of the large number of data points we look at, an investigation into your account may take several days to complete. Step-by-Step instructions are found here: http://www.google.com/ads/adtrafficquality/advertisers/click-investigation-request.html

Secondly, I think you are running a Search and Display select campaign, if so, you should know that the total number of clicks in the screenshot includes the clicks from display network plus the search network ( shown in the screenshot). So, check out your display campaign report by clicking the the "Display Network tab" and you should see the other 21 clicks.

Finally, the key to run a successful campaign and make the most out of Adwords is to have a GOOD KNOWLEDGE.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Bonnie C
September 2015

Re: abuse / fraud clicks on my Adwords ad

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Bonnie,

As a new advertiser I would highly recommend understanding the basics and fundamentals first. A good place to start would be the following:
https://support.google.com/adwords/topic/3374694?hl=en&ref_topic=3119071

To answer your questions:

1) No I do not think this is abuse clicks
2) see above
3) Google, people make money through ad sense and affiliate marketing

Now to look at the questions in the body of your post. The 22 clicks is the total clicks received from all ad groups for the period of time that you have chosen. The fact that you can only see 1 click tells me that either, there are more keywords on this report (I suggest scrolling down) or you have selected only a subset of keywords (perhaps you are not looking at keywords that you have deleted.)

Try clicking the column titled "clicks" to order the data by that column. That will show you the keywords that received the most clicks first (least if you click twice). If that does not show you all 22 clicks then I would suggest looking on the left above the columns and you will see a drop down that is either entitled "all" "all enabled" or "all but deleted", make sure this drop down is on all.

A high bounce rate is common on new accounts with little understanding of the basics. This happens because you are targeting broad keywords with no negatives. So a lot of people are seeing your ad but it is not relevant to them. People do often just click on results that kind of look right or are in the first place. You need to ensure that your ad is getting shown to the right people, which a high bounce rate tells you it is not.

I would highly recommend going to the link above and learning the fundamentals and then making the necessary changes to your account.

Feel free to ask here if you have any specific questions or require clarification on anything.

Good Luck
Marked as Best Answer.
Solution
Accepted by topic author Bonnie C
September 2015

Re: abuse / fraud clicks on my Adwords ad

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆
Hi,

First of all, you should understand that Google has a sophisticated protection system against invalid clicks, so you don't have to worry. the system protects advertisers against click fraud by working to isolate and filter out potentially invalid clicks. Learn more about Google’s Protection against Invalid Clicks:- http://www.google.com/ads/adtrafficquality/invalid-click-protection.html

Just because you see an increase in the number of clicks or impressions in your account doesn't always mean your ads are affected by invalid traffic. In most cases, these spikes in traffic are caused by other things, therefore you should check out those valid reasons for increasing traffic and clicks:- http://www.google.com/ads/adtrafficquality/advertisers/valid-reasons-for-increases-in-traffic.html
However, if you suspect that your account is affected by invalid click activity, you can request an a Click Investigation. Specialists from Ad Traffic Quality team use a variety of different signals including click and impression information to identify sources of invalid activity. As a result of the large number of data points we look at, an investigation into your account may take several days to complete. Step-by-Step instructions are found here: http://www.google.com/ads/adtrafficquality/advertisers/click-investigation-request.html

Secondly, I think you are running a Search and Display select campaign, if so, you should know that the total number of clicks in the screenshot includes the clicks from display network plus the search network ( shown in the screenshot). So, check out your display campaign report by clicking the the "Display Network tab" and you should see the other 21 clicks.

Finally, the key to run a successful campaign and make the most out of Adwords is to have a GOOD KNOWLEDGE.

Re: abuse / fraud clicks on my Adwords ad

Community Manager
# 4
Community Manager
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