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Youtube image ad or rich media ad confused totally !

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# 1
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I told to one techie in adword team that i want to do campaign like these image - www.i.imgur.com/gW844H1.png

And he gave me this link -  https://support.google.com/partners/answer/6030919?hl=en?utm_source=twitter&utm_medium=social&utm_ca...

What m understanding from the above link is it is for cpm and cpd basis.But i dont think i can handle that.M new to adword ads and my company is also new which will sell clothes online so what should i do to create image ads on youtube like the above image .M again confuse dont know what should i do.
I can also make campaign through display network in adword campaign right ? Then what is this reserved media placement ? 

p.s plz. help me i just want to do ad like i showed in the image.

1 Expert replyverified_user

Re: Youtube image ad or rich media ad confused totally !

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# 2
Top Contributor
Hi Abhir
There are two different ad formats in the picture. Both can be CPM or CPC, you choose.

The one in the video is a standard display network image ad. The one to the right is either a dynamic remarketing ad or a standard ad gallery ad on the display network. Most likely dynamic remarketing.

You can find out more about these here : https://support.google.com/adwords/answer/2404190?hl=en

And
https://support.google.com/adwords/answer/3124536?hl=en

Hope that helps!

Re: Youtube image ad or rich media ad confused totally !

[ Edited ]
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# 3
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-But r u sure that image i showed u above is not a reserved media placements on YouTube ?

-And reserved media placements r also based on cpc bid ?

-If i chat with u on g+ and tell u to do campaign for me then will u do that ? It will be very helpful for me as m newbie and in the area where i lives no one has the knowledge about adwords.So it is very difficult for me to how to start and from where to start.

Waiting for ur reply.
Thank You.

Re: Youtube image ad or rich media ad confused totally !

Top Contributor
# 4
Top Contributor

Hi Anhir
I'm positive that the ads in the image you linked to are not reserved media placements.

 

Here's a great article that highlights the areas in the video page and explains what ad formats they are https://support.google.com/youtube/answer/2467968?hl=en

 

 

Screenshot_2015-12-03-01-40-02.png

Re: Youtube image ad or rich media ad confused totally !

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# 5
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Thanks For ur reply Dave,
See this 2 pics i attached , In pic 1 it clearly stated that no can make overlay image ads which covers all background colour or in other way it must be transparent 80% alpha and if not then it will be not acceptable.
Then why in pic 2 advertiser was able to do campaigns on youtube in which his image is covering all the background or say his image is not transparent which is against adsense rules ?
Pic1 -http://i.imgur.com/PxpMKg8.png
Pic2- http://i.imgur.com/gW844H1.png

Re: Youtube image ad or rich media ad confused totally !

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# 6
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Plz. Reply !!

Re: Youtube image ad or rich media ad confused totally !

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# 7
Top Contributor
Hi Abhir
I see where the confusion is now.
In image 1 in your last post, you showed image requirements for in video overlays. These are requirements for reserved ad buys. These are VERY expensive (hundreds of thousands of dollars in some cases) and they're part of a larger package of ads in the media buy. If you are just beginning AdWords, you don't want these unless you have a VERY large budget.

If you want opaque ads like in your second image, they are just standard display ads like I mentioned above. They look almost identical to the reserved overlay ads but THIS IS EXACTLY WHAT YOU WANT.

Follow the links I provided above and you can set up those image ads through AdWords in a few minutes. Ignore the reserved media and overlay requirements because I'm pretty sure this is not what you're looking for.

I know it's confusing but most people never come across the requirements for the reserved ad formats as its very unusual that someone would be buying these solo.

Trust me, what you're looking for is just a standard display campaign targeting youtube. The ad with the 4 products is a completely different format (and campaign type) altogether.

Finally, I think it's important to mention now too, if you're new to AdWords, I'd recommend that you get started in search first and at least read the help Center documentation on display campaigns before you begin.

Re: Youtube image ad or rich media ad confused totally !

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# 8
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Thanks for ur reply Dave ,

Trust me, what you're looking for is just a standard display campaign targeting youtube.
Yes u r right i just want to do standard display campaign targeting youtube.


The ad with the 4 products is a completely different format (and campaign type) altogether.
Can i make these type of ads (that is in video and in right side ) in display campagin in adwords ??