YouTube Video with Zero Views? Increase views with AdWords for Video.
Are you looking to increase your view count on YouTube but not sure how to get started? If you answered yes and are ready to engage customers with your brand using sight, sound, and motion, AdWords for Video may be a good fit for your business. You can promote your own video ad on YouTube using 4 innovative ad formats (TrueView Ad Formats), but for today we will focus on my personal favorite TrueView in-stream ads.
TrueView in-stream ads play pre-, mid- or post-roll on YouTube partner videos of all lengths. For example, if you watch YouTube sensation Charlie on Charlie bit my finger - again !, you’ll likely see an in-stream video play, and after the ad plays for 5 seconds, you can chose to skip or watch the rest. This could be your ad in the eyes of users when they are most engaged! The great thing about AdWords for Video is you only pay when users choose to watch your video.
Apart from targeting specific video placements where you want your ad to appear, you can also utilize demographics, topics, and interests targeting. Mixing and matching is allowed, so for example if you are selling sports paraphernalia, you could target males watching videos relating to the topic of football.
If you’re ready to get started with an AdWords for Video campaign, please see this article: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375425
Have you tried using AdWords for Video? We’d love to hear your stories using AdWords for Video or any questions about setup.
Sending many views your way,
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