AdWords
3.1K members online now
3.1K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Without impression how can click is counted & shown in search term?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All,

 

I have watched several times while analysing search term report of PLA Campaign, Some search term has no impression but click is shown 1 or 2.

 

How can it impossible? In my knowledge first of all impression is counted then after clicking by visitor, click is tracked.

 

Please help to clear this concept.. for clear my question i have attached a screenshot. Plz find it.Screenshot.png

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Without impression how can click is counted & shown in search

Google Employee
# 2
Google Employee

Hi Md,

 

Thanks for your question.

 

One of our TCs @ScottyD  wrote a great article about this subject. Let me know if this answers your questions.