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Without impression how can click is counted & shown in search term?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All,

 

I have watched several times while analysing search term report of PLA Campaign, Some search term has no impression but click is shown 1 or 2.

 

How can it impossible? In my knowledge first of all impression is counted then after clicking by visitor, click is tracked.

 

Please help to clear this concept.. for clear my question i have attached a screenshot. Plz find it.Screenshot.png

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Without impression how can click is counted & shown in search

Google Employee
# 2
Google Employee

Hi Md,

 

Thanks for your question.

 

One of our TCs @ScottyD  wrote a great article about this subject. Let me know if this answers your questions. 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Without impression how can click is counted & shown in search

Google Employee
# 2
Google Employee

Hi Md,

 

Thanks for your question.

 

One of our TCs @ScottyD  wrote a great article about this subject. Let me know if this answers your questions.