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Will conversion tracking work with just the image? Conversion code changed by 3rd party service

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

I am trying to track conversions by placing google's code on the confirmation page of a 3rd party registration service we use. We cannot edit those pages' html directly, but can add html to headers, footers etc.

 

Problem is that this service automatically re-writes the code it doen'st like, especially scripts.


This is what it converts to google conversion trackig code to:

 

<!-- Google Code for RegOnline Confirmation Conversion Page -->
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="https://www.googleadservices.com/pagead/conversion/1036856794/?value=100&amp;label=jbxGCOSm1wIQ2tu07..."/>
</div>
</noscript>

 

Will that work? Or, any suggestions on how to enable conversion tracking in this situation? (The service itself has no suggestions.)

 

Thanks!

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Will conversion tracking work with just the image? Conversion code changed by 3rd party service

Top Contributor
# 6
Top Contributor

Hi advtrain,

 

Yes the image tag:

 

<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="https://www.googleadservices.com/pagead/conversion/1036856794/?value=100&amp;label=jbxGCOSm1wIQ2tu07..."/>
</div>

 

You don't need the div tags, but it might make a difference to the appearance. You can still fill the value dynamically from your shopping cart. That would be optimal.

 

Best of Luck!

 

Pete


petebardo -- Deadhead doing AdWords

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Re: Will conversion tracking work with just the image? Conversion code changed by 3rd party service

Top Contributor
# 2
Top Contributor

Hi,

 

You're going to need the full conversion code to sucessfully track your conversions. 

 

Snippet from this page on troubleshooting conversion tracking code

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=1722021

 

"Some content management systems or WYSIWYG editors (known as What You See Is What You Get editors) strip the /* <![CDATA[ */ and /* ]]> */ portion of the conversion tracking script. If you use any form of visual editor to insert JavaScript into your pages, check to make sure it hasn't incorrectly changed the script."

 

Is there any way to have your 'ThankYou' page be on a site you host where you could install the code properly?  What happens to a user once they register?  Are they ever sent back to your site?  I'm unaware of your process but these questions may present a solution.

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Will conversion tracking work with just the image? Conversion code changed by 3rd party service

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Tom

 

Your alternatives are right on (meaning they'd all provide tracking), and we've examined them. Unfortunately, we loose a lot of other functionality (automatic receipt links, order summary, directory, hotel search...) by substituting our own confirmation page for the registration system's wysiwyg page (and as far as I can tell, there's no way to send them back to our site; we can only substitute our final page for theirs).

 

That system WILL submit customers' info to an external site via POST, but I've assumed that won't trigger the conversion tally since user doen'st actually go to that external site. 

Re: Will conversion tracking work with just the image? Conversion code changed by 3rd party service

Top Contributor
# 4
Top Contributor

Hi advtrain,

 

Well, my answer is yes and no!

 

1. Yes you can use just the image to record a conversion.

 

2. You can just put the link on the page.

 

This is all fine if every purchase is for the same amount. If you are selling multiple items with different prices, the shopping cart needs to fill in the actual value of the sale or your ROI data will be meaningless. If you are only selling your newsletter sign subscription and you have only one offer (ex. 1 year $100), this should work fine.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Will conversion tracking work with just the image? Conversion code changed by 3rd party service

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

petebardo wrote:

 2. You can just put the link on the page.

 

Hi Pete, thanks for the info.

 

What link were you referring to? The image link?

 

Tracking arrivals (vs product, purchase amount, etc) at the confirmation page is better than nothing, and that looks like our only other option now,.

 

Thanks again.

 

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Will conversion tracking work with just the image? Conversion code changed by 3rd party service

Top Contributor
# 6
Top Contributor

Hi advtrain,

 

Yes the image tag:

 

<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="https://www.googleadservices.com/pagead/conversion/1036856794/?value=100&amp;label=jbxGCOSm1wIQ2tu07..."/>
</div>

 

You don't need the div tags, but it might make a difference to the appearance. You can still fill the value dynamically from your shopping cart. That would be optimal.

 

Best of Luck!

 

Pete


petebardo -- Deadhead doing AdWords

Re: Will conversion tracking work with just the image? Conversion code

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Very interesting idea. I myself often encounter this problem as I track advertising for recruitment companies. The end goal would be to track to applications completed, but often the client will use a "black-box" like system that is very tricky and time consuming to put conversion code onto.

 

I do however don't understand how an image tag could get information on the visitors path to conversion, if there is no script element...

Re: Will conversion tracking work with just the image? Conversion code

Top Contributor
# 8
Top Contributor
Hi Patrick,

Most of the tracking is done with a 3rd party cookie to www.googleadservices.com. The image src includes the conversion id and label. These are unique to an AdWords account.

The image src is a cgi script that returns an image. Before the cgi script returns the image (1x1 pixel), it records the conversion data extracted from that 3rd party cookie.

When the script is loaded, the same cookie is delivered, so that would record the same data.

Pete


petebardo -- Deadhead doing AdWords