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Will +bus +rental display ads for the search query minibus rental?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Will my BMM keyword +bus +rental display ads for the search query minibus rental?

 

Keyword: +bus +rental

 

User Search Query: minibus rental

 

Note: There is no space between mini & bus.

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by CassieH (Community Manager)
October 2015

Re: Will +bus +rental display ads for the search query minibus rental?

Top Contributor
# 5
Top Contributor

Practically speaking, ads may still trigger for 'minibus rental'. But, such chances would be lesser in numbers. 

 

If you don't want your ads to appear for 'minibus rental', simply add minibus as the negative keyword. Though, if you do want your ads to appear for 'minibus rental' or similar keywords, add them as individual keywords. It will also allow you to be more strategic in terms of bidding and reporting.

 

Thanks
Ratan Jha

 


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.

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Re: Will +bus +rental display ads for the search query minibus rental?

Community Manager
# 2
Community Manager
Hi nanada,

Based on my experience, I do not think that +bus +rental would show you for the query "minibus rental," with "minibus" as one word. It could, however, should you for "mini bus rental."

Has anyone else in the Community seen other results when it comes to close variant matching?

Cassie

Re: Will +bus +rental display ads for the search query minibus rental?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Cassie,

Thanks for your reply. I believe system will match terms and it will not consider whether it is a word or not. As per me, user search query (minibus rental) map with the keyword +bus +rental. Please post your comments.

Re: Will +bus +rental display ads for the search query minibus rental?

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
It may match as close variant.
Marked as Best Answer.
Solution
Accepted by CassieH (Community Manager)
October 2015

Re: Will +bus +rental display ads for the search query minibus rental?

Top Contributor
# 5
Top Contributor

Practically speaking, ads may still trigger for 'minibus rental'. But, such chances would be lesser in numbers. 

 

If you don't want your ads to appear for 'minibus rental', simply add minibus as the negative keyword. Though, if you do want your ads to appear for 'minibus rental' or similar keywords, add them as individual keywords. It will also allow you to be more strategic in terms of bidding and reporting.

 

Thanks
Ratan Jha

 


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Will +bus +rental display ads for the search query minibus rental?

Community Manager
# 6
Community Manager
Agreed--as Ratan-Jha said, rather than leaving it up to chance (because it can vary case by case), I'd recommend either proactively targeting both variations, or adding one as a negative keyword.

Cassie