AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2K members online now
2K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Will blocking Browser Back Button impact AdWords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are currently planning to use google AdWords to advertise our site which links to a shopping cart application. Our site has a few pages, and an engine by which the user can use the shopping cart application. This application is currently built in a manner where when the browser back button is pressed the application is reloading to the same page instead of moving back to the previous step in the application.

 

Scenario:

 

1. User search in google -> 2. see our ad in the google results -> 3. select our ad and arrive at our site -> 4. does a search via the engine on our site -> 5. land in the shopping cart application -> 6. complete the transaction

 

In this flow, the back button works as expected from step 1 until step 5. However, after step 5, the back functionality will always reload the page the user was in.

 

Will this violate the google editorial and professional requirements and policies? If so will there be an impact to our ads, account (will the account be blocked)?

1 Expert replyverified_user

Re: Will blocking Browser Back Button impact AdWords

Top Contributor
# 2
Top Contributor
Hi there;
Correct;
Disabling or interfering with the browser's back button is a violation of the editorial and professional Policy, no matter at what stage of the funnel.
https://support.google.com/adwordspolicy/answer/6021546?hl=en
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Will blocking Browser Back Button impact AdWords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Moshe,

Thank you for the response. I checked the link you had given. In that the following is mentioned under the "What you can do" section in reference to the "Usefulness" clause:

"
Read the policy above. Here are some examples of what we don't allow:

After reaching your site, users must be able to return to the previous page (where they found and clicked your ad) by clicking once on their browser's back button.
"
From the above it seems like they are emphasizing only on the target page to which the ad lands.

However, the policy itself in the page mentions as
"
Promotions or content that are unnecessarily difficult or frustrating to navigate
Examples: Websites with pop-ups or interstitial ads that interfere with the user's ability to see the content requested; hosted ads that are not clearly distinguishable from other site content; video ads that lead users to private content that can't be viewed; sites that disable or interfere with the browser's back button; websites that don't load quickly on most popular browsers and devices, are under construction, not functioning, require download of an additional application to view the landing page (aside from common browser plug-ins), or lead to error messages
"

Does this get interpreted differently based on who validates from Google end?

Re: Will blocking Browser Back Button impact AdWords

[ Edited ]
Top Contributor
# 4
Top Contributor

@Thananjeyan N;

The Policy is clear, and I would not advise finding "workarounds" 

" sites that disable or interfere with the browser's back button"   -this  is not allowed.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’