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Will Modified Broad and PHrase match add ing?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Example: Will phrase match and/or modified broad add ing to a word like "fishing"? Will +fish match to fishing?

 

Also, will "Offshore Fish Supplies" match to Offshore Fishing Supplies?

 

Thanks!

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Charles M
September 2015

Re: Will Modified Broad and PHrase match add ing?

Badged Google Partner
# 2
Badged Google Partner

Charles,

 

Great Questions as some of this has changed recently ( close variants portion)

 

So specifically:
modified broad add ing to a word like "fishing"? Will +fish match to fishing?   YES
"Offshore Fish Supplies" match to Offshore Fishing Supplies?     YES

 

 

 

Reference INFO:

According to the Help Desk: 

https://support.google.com/adwords/answer/2497836?hl=en

 

 

Broad Match Modifers will add the "contain the modified term (or close variations, but not synonyms), in any order"

 

 

Phrase match  "are a phrase, and close variations of that phrase"

 

Match type Special symbol Example keyword Ads may show on searches that Example searches

Broad matchnonewomen's hatsinclude misspellings, synonyms, related searches, and other relevant variationsbuy ladies hats
Broad match modifier+keyword+women's +hatscontain the modified term (or close variations, but not synonyms), in any orderhats for women
Phrase match"keyword""women's hats"are a phrase, and close variations of that phrasebuy women's hats
Exact match[keyword][women's hats]are an exact term and close variations of that exact termwomen's hats
Negative match-keyword-womenare searches without the termbaseball hats

 

 

Close Variants:

We'll show your ads for close variations of your phrase and exact match keywords to maximize your potential to show your ads on relevant searches. Close variations include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents. So there's no need to separately add close variations as keywords.

 

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Charles M
September 2015

Re: Will Modified Broad and PHrase match add ing?

Badged Google Partner
# 2
Badged Google Partner

Charles,

 

Great Questions as some of this has changed recently ( close variants portion)

 

So specifically:
modified broad add ing to a word like "fishing"? Will +fish match to fishing?   YES
"Offshore Fish Supplies" match to Offshore Fishing Supplies?     YES

 

 

 

Reference INFO:

According to the Help Desk: 

https://support.google.com/adwords/answer/2497836?hl=en

 

 

Broad Match Modifers will add the "contain the modified term (or close variations, but not synonyms), in any order"

 

 

Phrase match  "are a phrase, and close variations of that phrase"

 

Match type Special symbol Example keyword Ads may show on searches that Example searches

Broad matchnonewomen's hatsinclude misspellings, synonyms, related searches, and other relevant variationsbuy ladies hats
Broad match modifier+keyword+women's +hatscontain the modified term (or close variations, but not synonyms), in any orderhats for women
Phrase match"keyword""women's hats"are a phrase, and close variations of that phrasebuy women's hats
Exact match[keyword][women's hats]are an exact term and close variations of that exact termwomen's hats
Negative match-keyword-womenare searches without the termbaseball hats

 

 

Close Variants:

We'll show your ads for close variations of your phrase and exact match keywords to maximize your potential to show your ads on relevant searches. Close variations include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents. So there's no need to separately add close variations as keywords.

 

 

 

Re: Will Modified Broad and PHrase match add ing?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Awesome Thanks!!!

Re: Will Modified Broad and PHrase match add ing?

Community Manager
# 4
Community Manager
Excellent response Eric. Thanks a lot for helping Charles and all our users here.