AdWords
3.6K members online now
3.6K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Will Google penalize me for having multiple variations of my homepage?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

I am trying to create tight adgroups and I want to create seperate landing pages for these ad groups (each landing page will be optimized around a keyword)). My question is: will google penalize me for duplicate content across my site? Should I add the "no index / no follow" meta tag to each of these landing pages or should I allow Google to index them? Or does it make a difference?

 

Thanks.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Shanea K (Google Employee)
September 2015

Re: Will Google penalize me for having multiple variations of my homep

[ Edited ]
Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Darragh,
Yes, in the Google organic results, you could be penalized for having duplicate content across your site (AdWords won't penalize for multiple Landing Pages). Another issue is that Google could be confused on which variation of your homepage to show in the organic results.

I like your approach - I'd leave your main home page as is, and then on every variation of it I'd include "no index / no follow" meta tags.

Also, have you heard of Google Content Experiments? It's a free tool offered by Google that allows you to test multiple variations of your pages (without any risk of penalty) - https://support.google.com/analytics/answer/1745147?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by Shanea K (Google Employee)
September 2015

Re: Will Google penalize me for having multiple variations of my homep

[ Edited ]
Top Contributor Alumni
# 2
Top Contributor Alumni

Hi Darragh,
Yes, in the Google organic results, you could be penalized for having duplicate content across your site (AdWords won't penalize for multiple Landing Pages). Another issue is that Google could be confused on which variation of your homepage to show in the organic results.

I like your approach - I'd leave your main home page as is, and then on every variation of it I'd include "no index / no follow" meta tags.

Also, have you heard of Google Content Experiments? It's a free tool offered by Google that allows you to test multiple variations of your pages (without any risk of penalty) - https://support.google.com/analytics/answer/1745147?hl=en

Re: Will Google penalize me for having multiple variations of my homep

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Hi,

With respect to Adwords, No. You can use multiple landing pages for your campaigns.

For adding "no index / no follow" meta tag, try using the webmaster forum to get appropriate answer.

I also suggest you can use different landing pages not only optimized around your keyword but the whole content. Try using the Adwords campaign experiment to compare the results between different landing pages & to further optimize the page.

Webmaster: https://productforums.google.com/forum/#!forum/webmasters
ACE : https://support.google.com/adwords/answer/2385204?hl=en

Oops! Sorry vkore91, I would have not posted mine have I...

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Oops!

Sorry vkore91, I would have not posted mine have I seen your's before. I am a very slow typer Smiley Sad & I didnt see your's when I was typing mine.

Re: Will Google penalize me for having multiple variations of my homep

Top Contributor Alumni
# 5
Top Contributor Alumni
Raj,
You're all good - great to have multiple perspectives!

Re: Oops! Sorry vkore91, I would have not posted mine have I...

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
i found this post regarding why google may penalize a website you can go through this and see if you are doing any such activities
http://www.pagelocus.com/blog/my-top-7-reasons-why-google-penalize-website/

Re: Will Google penalize me for having multiple variations of my homep

Community Manager
# 7
Community Manager
This year-old thread has been closed to new replies.

If you have a new question related to this topic, please start a new thread.

Thanks!