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Why we need to advertise on brand keyword?

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# 1
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I really need some help on these. Many advertiser or doing PPC on their own brand keyword especially like site oriented keyword.

 

eg: examplesite.com  keyword "example site" "examplesite com"

 

Already that brand keyword is ranking in top 1st in organic then why they are wasting the money by spending clicks.

 

P.S Completely neglect the aff market here. I know they will do and get some benefit of that.

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
July 2016

Re: Why we need to advertise on brand keyword?

Top Contributor
# 2
Top Contributor
Hi Raj,

I would like to suggest you reading this article by TC Rakesh
https://www.en.advertisercommunity.com/t5/Articles/10-Reasons-to-Start-Bidding-on-Branded-Terms/ba-p...

Above article should answer your question. If you have any follow up questions, please let us know.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
July 2016

Re: Why we need to advertise on brand keyword?

Top Contributor
# 2
Top Contributor
Hi Raj,

I would like to suggest you reading this article by TC Rakesh
https://www.en.advertisercommunity.com/t5/Articles/10-Reasons-to-Start-Bidding-on-Branded-Terms/ba-p...

Above article should answer your question. If you have any follow up questions, please let us know.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Why we need to advertise on brand keyword?

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# 3
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Hi Neha,

Excellent article written and thanks for sharing this post. I don't know how i missed these.

Which is better can i create separate brand campaign with search n/w or brand group.
Currently one active campaign in a/c.

best
Raj

Re: Why we need to advertise on brand keyword?

Top Contributor
# 4
Top Contributor
Yes I prefer to have separate brand campaign so I can allot separate budget to brand keywords.
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Why we need to advertise on brand keyword?

Follower ✭ ✭ ☆
# 5
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Thank you very much, for this which attribuation modelling is best. Because these person already aware of our site and they will convert quickly. More probably they are return visitors.

Re: Why we need to advertise on brand keyword?

Collaborator ✭ ☆ ☆
# 6
Collaborator ✭ ☆ ☆
Hi
I believe for brand campaign you have to keep you attribution window a lot smaller than your normal attribution window. (you can do this in multichannel funnel in google analytics) . Along with this for brand campaign I would ideally stick to last click model (not last non direct)
Regards
Nikhil
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Why we need to advertise on brand keyword?

Top Contributor
# 7
Top Contributor
Good to see you here in the community Nik! Smiley Happy Looking forward to see you around.
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’