Why some display banner ads in the same Ad Group have more CPC Compare with others?[ Edited ]
December 2016 - last edited December 2016
I am already running a Google Display Remarketing Campaign for my company. For this I have an Ad Group and inside this I have created multiple image ads.
So finally I want to know,
Why some display banner ads have more CPC and some ads have less CPC?
Why some display banner ads in the same Ad Group have more CPC Compare with others?
Hey Asset, how are things?
Each banner have different behavior, clicks, exposition, visibility and so more, so it's natural that each one will have different CPC values the same as different keywords on Search campaign also do. This is the natural to happen, specially because each site only have a few formats spaces available, so often times just some of your banners will appear. If you take a look, you'll probably find that some of the formats are the ones with more impressions, clicks and such.
Also, it will depend on your ad quality and relevancy. I recommend this reading about the Display auction to have a better view on this matter: https://support.google.com/adwords/answer/2996564?hl=en
Hope this helps.
Leandro Martinez | Basta1Click