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Why should I upgrade to enhanced campaigns?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi guys,

 

Why should I upgrade to Enhanced campaign when I don't advertise on mobile given the nature of the products we sell?

Google contacted me to tell me that my account needs to be upgraded so now I don't know what to do.

 

Thanks

 

Oscar

 

 

3 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Jon_Gritton (Top Contributor)
September 2015

Re: Why should I upgrade to enhanced campaigns?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Oscar,

 

Adwords is changing the interface and by late June or July all accounts will be operated in enhanced interface only. Thus Google is requesting everyone to upgrade their account to enhanced campaign. 

 

Your campaign would not get effected, everything will be same, just you will see more customization options while operating adwords interface. You can keep you mobile device targeting at -100% so that your ad appears only on PC, Laptops and computers. 

 

Find below more information on features of enhanced campaign.

 

http://adwords.blogspot.in/2013/02/introducing-enhanced-campaigns.html

 

I will say feel free to upgrade, its not gonna eefect your campaign at all.

 

Regards

Foyzul

Re: Why should I upgrade to enhanced campaigns?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi Foyzul,

 

Thanks for your reply, I really appreciated it.

 

When I adjust my bids I will keep mobiles at -100% and what about the rest? Shall I leave them at 0% in order to let them work as they do now?

 

Many thanks


Oscar

 

 

Re: Why should I upgrade to enhanced campaigns?

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Oscar,

 

Bid adjustment option is available for mobile devices only. You just change it to -100%. Rest everything will remain same.

 

Good Luck !!

 

Foyzul

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Why should I upgrade to enhanced campaigns?

Top Contributor
# 5
Top Contributor

Hello Oscar and welcome,

 

In addition to what has been said above, I would encourage you to download the resources available in this reference:

 

http://www.google.com/adwords/enhancedcampaigns/resources/

 

The guide would help you understand what new settings are available because there's lot more flexibility which you can get when you upgrade to ECs. Like bidding for particular location with bid multipliers, recording phone calls as conversions etc....

 

My 2 cents!

Pankaj

Re: Why should I upgrade to enhanced campaigns?

Top Contributor
# 6
Top Contributor

Just out of interest - the way yo get ads to appear only on moblies is to reduce the bid to 25% across the board and then adjust the bid +300% on mobiles - this will practically eliminate impressions on PC's

Re: Why should I upgrade to enhanced campaigns?

Follower ✭ ✭ ☆
# 7
Follower ✭ ✭ ☆

Hello Pankaj,

 

Thanks for your reply.

 

I will have a look into it before upgrading.

 

I have also read that this enhanced campaign features haven't been tested much and unless you advertise on mobiles, it's better to upgrade when you have to.

 

Thanks


Oscar

 

 

Re: Why should I upgrade to enhanced campaigns?

Badged Google Partner
# 8
Badged Google Partner

Actually, if your primary return or advertising strategy is mobile device focused then you DO NOT want to "upgrade" (ie, downgrade) until you absolutely have to. Having an experimental campaign to try and figure enhanced campaigns out in the meantime is a good idea, but why lose your most or only effective means of advertising until it is taken away from you?

 

On the other hand, if you do not advertise on mobile devices, then there's not a whole lot to lose by downgrading now and setting your mobile bids to -100%. Assuming of course PC and tablet performance is relatively similar for your campaign(s) / account.

 

Steve's approach may work for him in his a specific account, but such an approach is NOT gauranteed to eliminate PC impressions or clicks. Maybe if you create single KW exact match adgroups for each and every KW, then try to finesses the bids for each adgroup. Hmmm....That might be worth exploring.... Of course, if the mobile competition is high enough then in order to get your mobile ad to show on the first page you would have to raise your PC (default) bids high enough to compete for mobile, which may also mean accruing unwanted PC clicks/impressions.

 

Anywho... In short, if your AdWords advertising is mobile focused, then DO NOT downgrade to enhanced campaigns until it is forced on you!

Tom

Re: Why should I upgrade to enhanced campaigns?

Follower ✭ ✭ ✭
# 9
Follower ✭ ✭ ✭
Oscar,

If you manage accounts with phone-oriented conversions, there is more value in the call extensions too. /doug
Regards, Doug
LinkedIn  

Re: Why should I upgrade to enhanced campaigns?

Badged Google Partner
# 10
Badged Google Partner

Again, assuming that you are not focused on mobile only, call only campaigns.

Tom