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Why is the Advertising process on adword so complicated

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

This platform is not suitable for low budget advertisers.

Can any one suggest cheaper and better alternatives to Google ?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by KathleenG (Community Manager)
September 2015

Re: Why is the Advertising process on adword so complicated

Top Contributor
# 2
Top Contributor
Hi S K C,

While you may feel a bit overwhelmed at the moment, I can assure you that AdWords can and is used by many small businesses with smaller advertising budgets.

One less sophisticated option you could explore would be AdWords Express - http://www.google.com/adwords/express/

As far as better, I'm not so sure about that. When you're looking at reaching potential customers when their searching for your product or services in the US, about 7 out of 10 people use Google.com.

A simple web search should provide you with alternative options and I use some myself as a companion to AdWords but in my experience, nothing is comparable.

Even if you find a cheaper solution, the reality is that advertising online can be tough for those who haven't learned about it yet. For instance, the process and interface for Bing ads is every bit as challenging as AdWords for someone who is new to PPC.

Have you looked into any of the self help resources that Google has to offer?

The help center is loaded with step by step information: https://support.google.com/adwords/?hl=en#topic=3119071

Also there is a great youtube channel you may want to check out: https://www.youtube.com/user/learnwithgoogle

This community is also a great resource for information for any level user.

Hope this helps!

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by KathleenG (Community Manager)
September 2015

Re: Why is the Advertising process on adword so complicated

Top Contributor
# 2
Top Contributor
Hi S K C,

While you may feel a bit overwhelmed at the moment, I can assure you that AdWords can and is used by many small businesses with smaller advertising budgets.

One less sophisticated option you could explore would be AdWords Express - http://www.google.com/adwords/express/

As far as better, I'm not so sure about that. When you're looking at reaching potential customers when their searching for your product or services in the US, about 7 out of 10 people use Google.com.

A simple web search should provide you with alternative options and I use some myself as a companion to AdWords but in my experience, nothing is comparable.

Even if you find a cheaper solution, the reality is that advertising online can be tough for those who haven't learned about it yet. For instance, the process and interface for Bing ads is every bit as challenging as AdWords for someone who is new to PPC.

Have you looked into any of the self help resources that Google has to offer?

The help center is loaded with step by step information: https://support.google.com/adwords/?hl=en#topic=3119071

Also there is a great youtube channel you may want to check out: https://www.youtube.com/user/learnwithgoogle

This community is also a great resource for information for any level user.

Hope this helps!

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’