Why can't I see my ads?[ Edited ]
February 2012 - last edited February 2012
In one day we received 7 clicks and the average position of the ads (according to Google) was 3.6 meaning I should see it on the first page. When I search using the same keywords that received clicks (I am in the targeted area) the ads don't appear at all when I clicks through the first 10 pages. Why would the report show that the ad is appearing on the first or second page but when I search (on the same day as the clicks in question were received) the ads don't show at all?
This popular discussion was copied from the former Help Forum.
The Top Contributor, TAZook replied:
You should get into the habit of using the Ad Preview Tool (on the Opportunities tab) to run 'live' searches for ads. The Tool mirrors the same results a 'live' search on Google would produce at that moment, but without affecting your campaign's performance or stats, or losing your ad a chance to be seen by a customer.
Second, many factors determine which ads show on which searches. Campaign daily budget, keyword match type, geographic targeting, keyword bid, ad rank, search query, campaign daily spending cap, and a lot of other factors.
I'd guess that most of the reason advertisers don’t see their own ads when they search for them is because their ads aren't eligible for every search on their keywords during a day. Most campaigns participate in only a percentage of the available ad auctions. (This is an even better reason never to search in the live environment for your own ads. If you do see your ad, the customer who searches thirty seconds later doesn't get the chance to.)
Another main factor, of course, is audience. If you have your ads set to serve on both Google & Search Partner networks, those impressions may have been on Search Partner sites and not on Google at all. If you have your ads set to also show on the Display network those impressions may have been on those sites and not on Google. (If you're not sure what audiences your campaign is serving, you can find out on the Settings tab.)
Thanks for the reply. I'm going to try the Ad Preview Tool. I'm still confused why I haven't seen the ads appear since the match type is broad, the daily budget is rarely met, I'm in the geographic targeting, and the campaign runs all day. The campaign also only runs on Google Search color me confused.
I'm thinking it could be competition which is fine but I don't see how the ad has a high average positioning when I never get it to appear.
That was beyond a perfect answer. Thanks so much for the advice. I was thinking of pulling an hour by hour report to see when we get the most clicks and really concentrate there so I think that is a step in the right direction but your advice is even more strategic.
I really appreciate it!