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Why FMCG Clients spend money for Search Campaigns?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

why P & G spend money for google search ads? can't they achieve what they want to achieve through display or YouTube ads?

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
February 2016

Re: Why FMCG Clients spend money of Search Campaigns?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Amol,

It makes perfect sense for big brands like BP or P&G to spend on search because they only pay for clicks and these ads can be leveraged for purposes of reputation management when products have recalls or they are launching new product lines. Everyone can benefit from search marketing (even the BIG boys). That’s because search marketing is driven by the consumer, not the advertiser. It puts consumers in a proactive role in terms of what they are looking for and what companies/products/brands, they choose to read about and buy from.

Big brands can also leverage search marketing to start associating certain high-level keywords or searches with their brand so consumers get used to considering them as one and the same. Think Kleenex or Xerox as an example where these terms for products or services are synonymous with the brand. They also can establish search leadership or brand power by always being an option when users search. This helps their brand and bottom line.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
February 2016

Re: Why FMCG Clients spend money of Search Campaigns?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Amol,

It makes perfect sense for big brands like BP or P&G to spend on search because they only pay for clicks and these ads can be leveraged for purposes of reputation management when products have recalls or they are launching new product lines. Everyone can benefit from search marketing (even the BIG boys). That’s because search marketing is driven by the consumer, not the advertiser. It puts consumers in a proactive role in terms of what they are looking for and what companies/products/brands, they choose to read about and buy from.

Big brands can also leverage search marketing to start associating certain high-level keywords or searches with their brand so consumers get used to considering them as one and the same. Think Kleenex or Xerox as an example where these terms for products or services are synonymous with the brand. They also can establish search leadership or brand power by always being an option when users search. This helps their brand and bottom line.

Re: Why FMCG Clients spend money of Search Campaigns?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Jordan