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Which is best bidding way CPC or CPM?

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# 1
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Guys, I'm going to run a display campaign & I'm wondering which bidding method is more cost effective for display campaigns, The CPC or CPM one? 

 

 

 

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Re: Which is best bidding way CPC or CPM?

Top Contributor
# 2
Top Contributor

Hi,

 

That depends on your campaign goal.

 

CPC bidding is recommended if you're mostly interested in getting traffic on your site (you only pay when someone clicks your ad and visit your website).

 

And if you're mostly interested in branding and getting ad visibility, then you can choose CPM.

 

Deepak