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Which inventory is the display network targeting?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm a bit confused as to what inventory you are accessing through the display network. Is this just relating to sites that Google owns or does this enter the RTB space?

1 Expert replyverified_user

Re: Which inventory is the display network targeting?

Google Employee
# 2
Google Employee

Hi Lisa, 

 

Thats a good question, the Display Network is made up of many many websites that have partnered with Google to show ads on their website. A couple of examples of display sites would be BBC.co.uk adn NYT.com. This link has some more info too!

 

You can see which sites are in the Display Network by going to the Placement Tool in your account. 

 

I hope this helps Lisa!

 

A.