AdWords
1.7K members online now
1.7K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Which Google Network is best for brand awareness campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

 

I am new to AdWords and in need of your expertise.

I am searching on what Google network is best for my campaign. Here's the situation, let's just put it this way, say I have my own brand or product but I am part of a bigger company or to put it straight I have a parent company. When you search for a particular keyword that is related to my brand, my parent company's website containing my product's webpage shows on top of SERPs already. My brand is displayed and for sale across various stores.

 

Now, my problem is although my webpage shows on top of SERPs when people search a related keywords many still don't know my brand and they are thinking that those other product they see on the internet is same with my product. So, I want to conduct a brand awareness campaign to let people know about my brand. 

 

I am thinking of using the display network but I still need your opinion. Hope you can help me. Smiley Happy

 

Thank you in advance!

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Cristina C
June

Which Google Network is best for brand awareness campaign?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi @cristina c

 

If you're interested in increasing your brand awareness, the Google Display Network offers you the chance to connect with customers at the right time and place on thousands of websites worldwide. You can use placement targeting in AdWords to help reach a relevant audience for your brand, using rich-media ad formats and CPM bidding.

 

So, for brand awareness, Display Advertisement is the best option for you.

Brand-engagement campaigns can help you:

  • Increase interactions with your brand.
  • Build more positive brand associations.
  • Increase brand loyalty by connecting with your target audience.
  • Motivate customers to engage with your brand and its associated products.

To know more on Increase Brand Awareness

 

Hope this will help.

 

Thanks,

Aslam

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Cristina C
June

Which Google Network is best for brand awareness campaign?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi @cristina c

 

If you're interested in increasing your brand awareness, the Google Display Network offers you the chance to connect with customers at the right time and place on thousands of websites worldwide. You can use placement targeting in AdWords to help reach a relevant audience for your brand, using rich-media ad formats and CPM bidding.

 

So, for brand awareness, Display Advertisement is the best option for you.

Brand-engagement campaigns can help you:

  • Increase interactions with your brand.
  • Build more positive brand associations.
  • Increase brand loyalty by connecting with your target audience.
  • Motivate customers to engage with your brand and its associated products.

To know more on Increase Brand Awareness

 

Hope this will help.

 

Thanks,

Aslam

Which Google Network is best for brand awareness campaign?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi @Aslam S

 

Thank you very much for this! I'll go with Google Display Network then. Thanks.

Re: Which Google Network is best for brand awareness campaign?

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Sure Cristina ...Good luck Smiley Happy

Which Google Network is best for brand awareness campaign?

Top Contributor
# 5
Top Contributor

I'll add that video works really well for branding too and is just as inexpensive or less expensive as display.  I usually recommend both display and video for brand.

Which Google Network is best for brand awareness campaign?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thanks @Shanee_Kirk. I'll consider doing video too! Smiley Happy