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Where my audience is lead to when they click on my video ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey guys,

 

I just started using Google Adwords to promote my video on Youtube. However, I am not sure where will people be directed to when they clicked on my video ad. I have placed my website links when I am setting up my ads but I heard that Youtube will automatically direct people who click on the True View In-stream Ad to the advertiser's Youtube Channel instead of his websites. I could see my own ads and its making me worried whether should I continue or pause my campaign.

 

Can anyone help me on this? Would greatly appreaciate your help!

 

Thanks

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Lambert h
September 2015

Re: Where my audience is lead to when they click on my video ads?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Hello Lambert H,

 

I also want to share my view on this issue.

 

You can read from here what happens when a user clicks on a type of video Ad , in the table, on the column "click destination":

 

https://support.google.com/youtube/answer/2679940?hl=en

 

For the True View In-stream Ad you can setup your site to be the Destination URL, it does not have to be your watch page., I use it for example to drive visitors to a contest page on facebook

 

 

destination-url-in-stream.png

 

 

The only time I got confused was when setting up the TrueView In-Search Ad because there was no destination URL in the setup, but then I realised how the Ad works, and it makes sense that a click on the thumbnail takes you to the Watch page.

People are searching for something, they also see your Ad at the top of the results , then if they like the thumbnail/title/description they click to see the video. Of course you get charged once they start to view the video, without a minimum time requirement, but the destination URL has to be your Watch Page.

View solution in original post

Re: Where my audience is lead to when they click on my video ads?

Top Contributor
# 2
Top Contributor

Hello;

This is incorrect;

 

Read the following:

Video Destination URLs for YouTube & Adwords

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Lambert h
September 2015

Re: Where my audience is lead to when they click on my video ads?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Hello Lambert H,

 

I also want to share my view on this issue.

 

You can read from here what happens when a user clicks on a type of video Ad , in the table, on the column "click destination":

 

https://support.google.com/youtube/answer/2679940?hl=en

 

For the True View In-stream Ad you can setup your site to be the Destination URL, it does not have to be your watch page., I use it for example to drive visitors to a contest page on facebook

 

 

destination-url-in-stream.png

 

 

The only time I got confused was when setting up the TrueView In-Search Ad because there was no destination URL in the setup, but then I realised how the Ad works, and it makes sense that a click on the thumbnail takes you to the Watch page.

People are searching for something, they also see your Ad at the top of the results , then if they like the thumbnail/title/description they click to see the video. Of course you get charged once they start to view the video, without a minimum time requirement, but the destination URL has to be your Watch Page.

Re: Where my audience is lead to when they click on my video ads?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Adrian,

Thanks a dozen for your explanations. That really clarifies my doubt.

Thank you!