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Where do I find the purposes for words in [ ] ?

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# 1
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Accepted by MosheTLV (Top Contributor)
February 2017

Where do I find the purposes for words in [ ] ?

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# 2
Top Contributor

Hey Rob,

 

When words are enclosed in brackets they are referred to as "exact match" keywords. This is a keyword setting that allows your ad to show only when someone searches for the exact phrase of your keyword or close variations of the exact phrase of your keyword. More info here: https://support.google.com/adwords/answer/2407781?hl=en

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February 2017

Where do I find the purposes for words in [ ] ?

Top Contributor
# 2
Top Contributor

Hey Rob,

 

When words are enclosed in brackets they are referred to as "exact match" keywords. This is a keyword setting that allows your ad to show only when someone searches for the exact phrase of your keyword or close variations of the exact phrase of your keyword. More info here: https://support.google.com/adwords/answer/2407781?hl=en

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.