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Where do I find the expected click-through rate?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm using Keyword Planner and I've been able to see the average monthly search volume. How do I find the actual number of clicks I'm expected to get?

1 Expert replyverified_user

Re: Where do I find the expected click-through rate?

Top Contributor
# 2
Top Contributor

Hi @Marcus K,

 

Below, please find instructions on getting a forcast. You might also enjoy reviewing this Google Help File discussing Keyword Planner. 

Instructions

  1. Click Get click and cost performance forecasts.
  2. Enter a list of keywords, one per line or separated by commas. Or, click Choose File to upload a CSV file with your keywords. Note that these keywords won't be added to any of the existing campaigns in your account.
  3. Click Get forecasts to get traffic forecasts, like predicted clicks, conversions, or impressions, for your keywords.

 

Kind Regards,

 

James

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Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

Re: Where do I find the expected click-through rate?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi @Marcus K,

 

Just to add on to what @James_Clemens has suggested, after entering the budget and bids what you will get is the forecast of the CTR you are expected to get.

 

Tool does take into account your historical performance of your ads and also the performance of similar keywords in the account. But still there is a high margin of error. So, I would suggest you to also consider this aspect in mind that before making your campaign plans.