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Where can I find detailed instructions to set up ad groups for PLAs please?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I would like to have some control over which products are selected from my data feed. I have read that I need to set up ad groups within the PLA campaign but haven't found instructions on exactly how to do this. Can you help, please?

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Accepted by Ita (Google Employee)
September 2015

Re: Where can I find detailed instructions to set up ad groups for PLAs please?

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

HI Paws

 

Welcome to the AdWords community forum :-)

 

Please see the following link, I believe that it carries the information that answers your question-


Set up your product listing ads (I believe what you need can be found under "how to set up product filters")

 

I hope this helps you, good luck! Smiley Happy

 

Kind regards

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Ita (Google Employee)
September 2015

Re: Where can I find detailed instructions to set up ad groups for PLAs please?

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

HI Paws

 

Welcome to the AdWords community forum :-)

 

Please see the following link, I believe that it carries the information that answers your question-


Set up your product listing ads (I believe what you need can be found under "how to set up product filters")

 

I hope this helps you, good luck! Smiley Happy

 

Kind regards

 

 

Re: Where can I find detailed instructions to set up ad groups for PLAs please?

[ Edited ]
Ita Google Employee
Google Employee
# 3
Ita Google Employee
Google Employee

Hi Paws, 

 

Hel_ipe gave you a great answer. For the ad groups, section 3 of the page linked to the 'create product targets' section is very important. 

 

The whole point of having ad groups with a product listing ad (PLA) is to refine the targeting so one ad group for a PLA for product a and another ad group for product b. You will need active product targets to achieve this. 

 

I hope this helps. 

 

Ita