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When we include a mobile number in the ad extensions ,what does clicks in ad extension mean ?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Basically trying to understand the feature of ad extension and how it can be put to more optimal use

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Accepted by MosheTLV (Top Contributor)
November 2016

When we include a mobile number in the ad extensions ,what does clicks in ad extension mean ?

Top Contributor
# 2
Top Contributor

Hi @Mehnaz A,

 

If its a clickable ad extension then you will be charged as usual for clicks on your ad.

 

So, if the call extension is showing on a clickable device then you will be charged. But if it is shown on desktop(with no clickable option) you will not be charged until user clicks any of the headlines or any other clickable ad extension.

 

Here are the more details about ad extensions:

Enhance your ad with extensions

 

 

 


Regards
Archit, AdWords Top Contributor, Community Profile
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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
November 2016

When we include a mobile number in the ad extensions ,what does clicks in ad extension mean ?

Top Contributor
# 2
Top Contributor

Hi @Mehnaz A,

 

If its a clickable ad extension then you will be charged as usual for clicks on your ad.

 

So, if the call extension is showing on a clickable device then you will be charged. But if it is shown on desktop(with no clickable option) you will not be charged until user clicks any of the headlines or any other clickable ad extension.

 

Here are the more details about ad extensions:

Enhance your ad with extensions

 

 

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

When we include a mobile number in the ad extensions ,what does clicks in ad extension mean ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

@Archit

Thank you .

I have a follow up question to it , can you assist me with this .Does a click is counted when a customer calls the given number or just a mere clicks on the number is counted as one click ?

 

When we include a mobile number in the ad extensions ,what does clicks in ad extension mean ?

Top Contributor
# 4
Top Contributor

Hi Mehnaz,

 

In the ad extensions section, the stats are for clicks that occurred anywhere in the ad, when that extension was present.

 

For stats on clicks on the phone number, go to Dimensions > Call Details.

 

Also, at campaign level, segment by click type. 

 

When we include a mobile number in the ad extensions ,what does clicks in ad extension mean ?

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆

@Mehnaz A It is Pay Per Click model so you will be charged for any Click Just like , your Ads are Clicked and you are charged . Hope this helps ! Cheers! 

When we include a mobile number in the ad extensions ,what does clicks in ad extension mean ?

Top Contributor
# 6
Top Contributor

Yes, so it is rare for every click on the call extension to end up as a call. You pay for clicks on the number and you hope they end up as calls. A range of 30-70% is normal in my experience.

 

When we include a mobile number in the ad extensions ,what does clicks in ad extension mean ?

Top Contributor
# 7
Top Contributor

If any person dials a number that is shown with the ad or in call only ad by clicking it, will be counted as click by the AdWords system.

If any one dials the number manually by copying it from the ad without clicking, will not be considered as click.

 

Note: 

A call from call extension or call only ad is completed in 2 steps:

1st: Clicking the call extension(where advertiser will be charged)

2nd: Dialing the number to make a call.

 

There are circumstances when user clicks the call extension/call only ad but does not complete the call or abort after 1st step.

 

Also, go through these unique features:

Google forwarding phone number

Track calls to a phone number on a website

 

 

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

When we include a mobile number in the ad extensions ,what does clicks in ad extension mean ?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Thanks so much for all your assistance and information shared

 

Best Regards

Mehnaz